How to Create Messaging that Makes Your Audience Feel Truly Seen.
In a world where people are bombarded with content every day, the brands and coaches that stand out are the ones that make their audience feel truly seen and understood. Your messaging isn’t just about what you say—it’s about how it resonates with the people you want to reach. When you create messaging that speaks directly to their experiences, challenges, and aspirations, you build trust and inspire them to take action.
So, how do you craft messaging that connects on a deeper level? Here are three essential strategies, along with actionable insights to make them work for you.
1. Speak Their Language—Not Yours
One of the biggest mistakes in messaging is using jargon or industry-specific terms that don’t resonate with your audience. If people don’t immediately recognize themselves in your words, they’ll disengage. The key is to use language they already use to describe their struggles and desires.
Why This Matters
People connect with messages that reflect their own thoughts and feelings. If your messaging sounds too complex, impersonal, or disconnected from their reality, they will tune out. When they hear their own words echoed back to them, they feel an instant sense of recognition and trust.
How to Apply This:
Listen to your audience through social media comments, client conversations, and online forums. Take note of the words and phrases they use.
Use their exact wording in your messaging. Instead of saying, “I help you achieve personal transformation,” say, “Feeling stuck? Let’s get you unstuck and moving forward.”
Keep it simple and conversational—your audience should feel like you’re speaking directly to them, not at them.
Avoid buzzwords and generic phrases that don’t evoke emotion. Instead of saying, "achieve success," specify what success means to your audience (e.g., "gain confidence in your career transitions").
2. Focus on Emotion Before Logic
People make decisions based on emotion first, then justify them with logic. Your messaging should tap into their feelings—whether it’s the frustration of being stuck, the hope of a new beginning, or the excitement of reaching their goals.
Why This Matters
Emotions drive behavior. If your message connects with a pain point, aspiration, or deep desire, it will be far more compelling than a list of facts and benefits. Logic plays a role in reinforcing decisions, but emotion is what gets people to take the first step.
How to Apply This:
Identify the emotions tied to your audience’s challenges and desires. Are they overwhelmed? Discouraged? Excited? Motivated?
Start your messaging with an emotional hook. Instead of “Sign up for my coaching program,” try “What if you finally had the support you need to make real progress?”
Use storytelling to create an emotional connection—share personal experiences, client transformations, or relatable struggles.
Appeal to their aspirations. Help them visualize the outcome of working with you. For example, "Imagine waking up each day feeling confident and clear about your next steps."
Use sensory language to make your message more vivid. Instead of "reduce stress," try "breathe easier and finally enjoy your mornings without feeling overwhelmed."
3. Make the Next Step Clear and Inviting
Messaging that connects is only powerful if it leads to action. Your audience should know exactly what to do next, and they should feel motivated and confident taking that step.
Why This Matters
If your audience is interested but uncertain about what to do next, they won’t act. A clear, compelling call to action (CTA) removes hesitation and makes it easy for them to engage with you.
How to Apply This:
Be clear and direct about the next action: “Book a free clarity call,” “Download your free guide,” or “Join our supportive community.”
Remove hesitation by addressing potential doubts: “No pressure, just a conversation,” or “A quick guide to help you get started—no strings attached.”
Reinforce the benefit of taking action: “Imagine feeling confident in your next step—let’s make it happen together.”
Make it easy. If you want them to schedule a call, provide a direct link. If you want them to download something, ensure the process is simple and frictionless.
Use urgency where appropriate. Instead of “Schedule a session anytime,” try “Spots are limited—grab yours today.”
4. Use Storytelling to Strengthen Your Message
Stories are one of the most powerful tools in messaging. They make information more memorable, help build emotional connections, and allow your audience to see themselves in your journey or the experiences of others.
Why This Matters
Facts and figures may inform, but stories inspire. When people see themselves in a story, they are more likely to believe that change is possible for them too.
How to Apply This:
Share your own transformation story—what led you to do what you do?
Highlight client success stories (with permission) to show real-life results.
Create a narrative arc: the problem, the journey, and the resolution.
Keep stories relatable and authentic—avoid over-exaggeration or making them sound too polished.
Use first-person or second-person perspectives (“I know what it’s like to feel stuck” or “You’ve tried everything, but nothing seems to work”).
5. Adapt Your Messaging for Different Platforms
Not all content formats are created equal. The way you communicate on LinkedIn will differ from how you engage on Instagram, your website, or an email newsletter.
Why This Matters
Your audience may follow you on multiple platforms, but they engage differently depending on the context. Adapting your message ensures it stays effective and relevant.
How to Apply This:
For social media: Keep messaging short, impactful, and visually engaging.
For email: Provide deeper insights, personal anecdotes, and clear calls to action.
For websites: Focus on clarity, user experience, and easy navigation to key information.
For videos or live streams: Be expressive, engaging, and conversational to build a stronger connection.
Bringing It All Together
When your messaging makes people feel seen, understood, and inspired, it becomes more than just words—it becomes a bridge that connects you to the right audience. By speaking their language, tapping into emotion, and providing a clear next step, you create a message that not only attracts attention but also builds trust and drives action.
A strong message is not about convincing—it’s about resonating. It should feel like a conversation, not a sales pitch. When your audience reads your content, they should think, “That’s exactly how I feel!” or “This is exactly what I need.”
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